How to Fundraise Across Four Generations of Donors
Four generations sit in your banquet room, and they do not decide to give the same way. This training walks what actually moves a Boomer, a Gen Xer, a Millennial, and a Gen Z donor, and how to build one appeal that speaks to all four without watering any of them down.
What this webinar covers
- What each generation is really asking before it gives
- Where your current appeal is losing donors under 40
- How to use peer-to-peer to reach people your mailing list never touches
- Channel by channel: what to send, and what to stop sending
- How to talk about impact so every age in the room believes you
Who should watch
Development directors, executive directors, and marketing staff at faith-based and mission-minded organizations. Useful whether your donor base is aging and you know it, or you are trying to bring younger supporters into an event that has run the same way for a decade.
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See what this looks like in FundEasy
Tell us about the campaign closest on your calendar, and we’ll walk you through how FundEasy runs it, including the peer-to-peer piece.