The bottles come back full. So does everything else.
A campaign template built for baby bottle drives. Partner churches as teams, family fundraising pages, and cash, checks, and change counted right alongside online gifts.
The campaign does the work of a fundraiser and none of the work of a relationship
The bottles still go out and the change still comes back. What is missing is any way for a church to see how it did, or for a family who never got a bottle to take part at all.
The churches never find out they made a difference, and the half of the campaign that never fit in a bottle is lost.
What is a baby bottle campaign, and how do you run one?
A baby bottle campaign is a fundraiser in which a pregnancy resource center distributes empty baby bottles through partner churches, families fill them with cash, coins, and checks over several weeks, and the bottles are returned. Most centers run it from Mother’s Day to Father’s Day.
FundEasy has a campaign template built for it. Each partner church is set up as a team with its own page and running total, and families or small groups within a church get their own fundraising page with a goal and a personal story.
Supporters can give online, including recurring gifts, so people who never received a bottle can still take part. Cash, checks, and wire gifts are recorded as offline transactions, attached to the right church or family, and counted in the totals and leaderboard alongside online gifts.
The parent campaign page shows progress, one-time and recurring gifts, and new donors while the campaign is running.
How long it should run
Most centers run about five to six weeks, commonly Mother’s Day to Father’s Day. The fixed end date matters more than the exact length, because the return deadline is what brings the bottles back.
What it runs on
Teams, participant pages, and totals are the peer-to-peer fundraising platform, with the bottle campaign as its own template.
If you run eKYROS
Centers on the eKYROS EMR run this on the same platform, with participation and donation records syncing back to the center’s records.
One campaign, bottles and online together
Build the campaign
Start from the Baby Bottle Campaign template, set your goal and your dates, and put your own branding on the page before a single bottle leaves the office.
After the campaign, every church has a number
- Fundraisers list with CSV export
- Team totals by church
- Campaign summary metrics
- Payments and payouts reconciliation
What changes when the bottles and the giving page run together
Every partner church gets its own page and its own number
- Churches are teams, so each one has a page you can send their coordinator.
- Team totals roll up, and the church can see how it is doing without calling you.
- A coordinator is invited by magic link, with no account to create.
- At the end you can say what each church raised, which is the conversation that renews them.
Families and small groups can fundraise too
- Every participant gets a personal page with a goal and their own story.
- They share it with the people who were never going to be handed a bottle.
- A page can carry a banner image and a short video.
- Their total rolls into their church’s number, so the church still gets credit.
The change in the bottles counts
- Record cash, checks, and wires as offline transactions, attached to the right church or family.
- Those gifts land in the totals and on the leaderboard next to the online ones.
- Entries can be edited or cancelled later, because counting week is never tidy.
- The number you report is the whole campaign, not the part that happened online.
See the whole campaign as it runs
- Progress, one-time gifts, recurring gifts, new donors, and recurring donors on the parent page.
- Updating while the campaign is live, not in a report you request afterward.
- Recurring giving is on every page, and the family who gives monthly afterward is the real win.
- Automated tax receipts go out without anyone chasing them.
Serving pregnancy centers since 1999
How a bottle campaign runs on FundEasy
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Step one
Set up the campaign
Start from the Baby Bottle Campaign template. Set your goal, your dates, and your branding.
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Step two
Bring the churches in
Add each partner church as a team and invite their coordinator with a magic link. Families and small groups join a church’s team and get their own page.
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Step three
Run it both ways
Bottles go out as they always have. The campaign page runs alongside, so anyone can give online, set up a recurring gift, or share a family’s page.
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Step four
Count everything together
Enter the cash, checks, and change as offline transactions against the right church or participant. Totals and leaderboards reflect the whole campaign.
Next season, duplicate the campaign and start from the church list you already built.
The bottles and the online gifts land in the same total
- Offline transactions
- Cash, check, and wire, recorded against a contact, attached to a giving page or a specific participant, and editable or cancellable later. They count in totals and leaderboards exactly like online gifts.
- Online giving everywhere
- On the parent page and every church and family page, one-time or recurring.
- Recurring giving
- The best outcome of a bottle campaign is the family who gives $25 a month afterward. Recurring is on by default. Your team can update or cancel a monthly gift for a donor in a few clicks.
- Pledges
- For the church that commits before the money is in.
- Automated tax receipts
- Receipts go out without anyone chasing them.
- Payments and payouts
- Payout history tied back to source transactions, so reconciliation at the end of the campaign is one screen instead of a shoebox.
The campaign, the churches, and the families
| Feature | Baby Bottle Campaign | Crowdfunding | Peer-to-Peer for Event |
|---|---|---|---|
| Built for | A bottle drive across partner churches | One goal-based campaign page | A walk, run, or banquet |
| Who builds the pages | Admin builds the parent, participants create theirs | Admin builds one page | Admin builds parent, participants create theirs after registering |
| Teams | Yes | No | Optional |
| Individual fundraiser pages | Yes | No | Yes |
| All Participants page | Yes | No | Yes |
| Goal meter | Optional | Optional | Optional |
| Leaderboard | Optional | Optional | Optional |
| Pledges and offline gifts | Optional | Optional | Optional |
| Recurring giving | Yes | Yes | Yes |
| Tied to a date | Optional | Optional | Yes |
| Tied to an event with registration | No | No | Yes |
The Baby Bottle Campaign template is live. It shipped in July 2026 as a team-based peer-to-peer giving page template.
If your campaign is one number with no churches behind it, a crowdfunding page is simpler. If it runs through partner churches, the team structure is the reason to use this template. For a campaign built around one morning instead, see walks and runs.
The same platform your center already runs on
- Pregnancy centers running eKYROS keep their fundraising and their client records on one platform.
- Event participation and donation records sync back to the center’s records, so the bottle campaign is not a separate island of data.
- Most centers running a bottle campaign also run a dinner in the fall, and both run on the same account.
See how a campaign runs with partner churches
Bring your church list and your dates. In thirty minutes we’ll walk you through how the campaign runs, including how a bottle gift gets counted.
Select any capability to read what it does.
Select any capability to read what it does.
Baby bottle campaign questions
Still deciding? Bring your church list to a demo and we will answer these against your own campaign.
What is a baby bottle campaign?
A baby bottle campaign is a fundraiser in which a pregnancy resource center distributes empty baby bottles through partner churches. Families fill them with cash, coins, and checks over several weeks and return them, usually by a set deadline. It is often the largest single fundraiser of a center’s year, and it runs on volunteers and church relationships rather than on advertising.
How long should a baby bottle campaign run?
Most centers run it for about five to six weeks, commonly from Mother’s Day to Father’s Day. The exact length matters less than having a fixed start and end date, because the return deadline is what actually brings the bottles back. A campaign with no end date drifts, and the bottles stay in the car.
How do partner churches participate?
Each church is set up as a team with its own page and its own running total. You invite the church coordinator with a magic-link email, so they do not create an account or remember a password. Families and small groups within that church join the church’s team and can have their own fundraising page, and everything they raise rolls up to the church.
Can people give online instead of using a bottle?
Yes. Anyone can give on the parent campaign page or on any church or family page, one time or as a recurring monthly gift. That is how you reach the people who never received a bottle, and the people who want to give more than fits in one.
How do we count the cash and checks from the bottles?
Record them as offline transactions, attached to a contact and to the right church or family. They count in the totals and on the leaderboard exactly like online gifts, and they can be edited or cancelled later if a count changes. That way the number you report is the whole campaign.
Do you provide the physical bottles?
No. FundEasy runs the campaign, the totals, and the giving. The bottles come from your usual supplier, and we do not track bottle inventory, distribution, or returns.
Can we see how each church did?
Yes. Team totals show each church, the All Participants page shows every church and family in the campaign, and the fundraiser CSV export gives you the whole list with amounts. The campaign summary metrics show progress, one-time and recurring gifts, and new donors while it is still running.