Crowdfunding campaign pages
A goal-based campaign page with a live progress meter and a visible total, in the same account as everything else you run.
A deadline, and nowhere to show progress
- A campaign with a real deadline and nowhere to show progress.
- A donate page that looks identical whether you are at 5% or 95%.
- Supporters who would share it if there were something worth sharing.
- Checks and cash arriving all week and a campaign total that ignores them.
- The campaign ends and nothing about it carries into next year.
What is nonprofit crowdfunding, and how does it work?
Nonprofit crowdfunding is a time-bound campaign built around a single visible goal, where an organization asks many supporters for smaller gifts toward one number. It is different from a personal crowdfunding page, and different from peer-to-peer fundraising, where supporters each build their own page and ask on your behalf.
In FundEasy, you start from the Crowdfunding giving page template and build one campaign page with your goal, your branding, and an optional deadline. A progress meter and an optional leaderboard make momentum visible. Donors can give once or set up a monthly gift, and online gifts get an automatic emailed receipt.
Cash, check, and wire gifts are recorded as offline transactions and counted in the same total as online gifts, so the number on the page is the real number. The summary band at the top shows progress, one-time gifts, recurring gifts, new donors, and recurring donors while the campaign is running.
From a number on a whiteboard to a page people share
Set your goal and your dates
Start from the Crowdfunding template, set the number, and decide whether the campaign has a deadline. Leaving it open is a choice too, and some campaigns are better without a clock.
Make it worth sharing
Banner, brand color, copy, and an embedded YouTube or Vimeo video. The video sits 16:9 and never autoplays, so the page still opens quietly in a meeting.
Turn on the momentum
A progress meter and a leaderboard, each optional. A visible total is the difference between a page people read and a page people forward.
Keep the number true
Record cash and checks as offline transactions so the total matches the deposit. A campaign total that ignores the envelopes is a total you have to explain.
Want to see it with your own goal in it? Book a demo.
Everything on a crowdfunding campaign page
- Goal-based campaign page, built by an admin.
- Optional progress meter.
- Optional leaderboard.
- Optional deadline, or leave it open.
- Custom banner and brand color.
- Embedded YouTube or Vimeo video, 16:9, never autoplaying.
- Summary metrics band: progress, one-time gifts, recurring gifts, new donors, and recurring donors.
- One-time and recurring giving.
- Pledges, to track what is promised and not yet paid.
- Offline transactions for cash, check, and wire, counted in the total.
- Automated tax receipts.
- Stripe checkout.
- Dashboard and CSV exports.
Crowdfunding or peer-to-peer?
The difference is who does the asking. Everything else follows from that.
| Crowdfunding | Peer-to-Peer | |
|---|---|---|
| Who does the asking | You | Your supporters |
| How many pages | One | A parent page plus one per participant |
| Individual fundraiser pages | No | Yes |
| Teams | No | Yes |
| Goal and progress meter | Optional | Optional |
| Leaderboard | Optional | Optional |
| Best when | You have a clear number and a list to ask | You have supporters willing to ask their own networks |
Plenty of campaigns start as crowdfunding and grow into peer-to-peer the following year. See how peer-to-peer works.
See how a campaign page works
Thirty minutes. Tell us the number you are trying to raise, and we’ll walk you through FundEasy with that goal in mind.
The campaigns that run on a goal
Crowdfunding questions
The ones that come up in almost every demo, answered the way we answer them there.
What is nonprofit crowdfunding?
Nonprofit crowdfunding is a time-bound campaign built around one visible goal, where you ask many supporters for smaller gifts toward a single number. It works well for a specific need, like an ultrasound machine, a building repair, or a Giving Tuesday push. In FundEasy, a crowdfunding page carries your goal and branding, with an optional deadline, progress meter, and leaderboard. Gifts can be one-time or monthly, and offline gifts count toward the goal.
Is this the same as GoFundMe?
No. Personal crowdfunding platforms are built for individual causes. This is an organizational campaign page inside your own fundraising account, with your branding, your donor records, and your reporting. The campaign sits in the same account as your events, your giving pages, and your recurring program.
What is the difference between crowdfunding and peer-to-peer?
Who does the asking. Crowdfunding is one page and you do the asking. Peer-to-peer gives every participant their own page, supports teams, and your supporters ask their own networks. The table above lays out the differences side by side.
Can we show a fundraising thermometer?
Yes. A progress meter is optional on crowdfunding and campaign pages, and so is a leaderboard. The meter moves as gifts come in, including offline gifts you record. Both can be turned off if you'd rather not show the number publicly.
Can we run a matching gift campaign?
Yes, though FundEasy doesn't calculate or apply the match automatically. Many organizations run one by telling the match story in the campaign copy and handling the matching funds in their own accounting. Set your goal to reflect the matched amount, and the progress meter tracks toward it. If the matching donor gives online, their gift can go through the page like any other.
Do cash and check gifts count toward the goal?
Yes. An admin records them as offline transactions against a contact and attaches them to the campaign, and they count in the total exactly like an online gift. Pledges track what is promised and not yet paid.
Can donors give monthly?
Yes. Recurring giving is available on a crowdfunding page like every other giving page, and the summary band separates recurring gifts and recurring donors from one-time gifts and new donors. Recurring giving has its own page.