Turn a one-time donor into a monthly one
Recurring giving is available on every FundEasy giving page, so the ask happens at the moment someone is already giving.
The second ask that never happens
- A donor gives $500 in December and is never asked for $50 a month.
- A monthly giving program that exists in principle and has no page.
- Recurring revenue nobody can report on separately from everything else.
- Changes and cancellations handled by email, one at a time.
- A walk participant, a banquet guest, and a Giving Tuesday donor who all had one good moment and were never invited into a second one.
What is recurring giving, and how do you start a monthly giving program?
Recurring giving is an automated repeating donation, usually monthly, that a donor sets up once. It matters because a monthly donor typically gives more over time than a one-time donor and is far more likely to still be giving in three years.
In FundEasy, recurring giving is available on every giving page, so a donor can choose monthly at the moment they are already giving rather than being asked separately later. A monthly giving program can also have its own hosted page, which gives your January follow-up somewhere to send people.
Every giving page’s summary band separates recurring gifts and recurring donors from one-time gifts and new donors, so you can see the program growing while a campaign is still running. Online gifts get an automatic emailed receipt. Administrators can edit a recurring gift’s amount or cancel it on a donor’s behalf.
A program you can start this week
It is already on your pages
Recurring is available on every giving page, including campaign, crowdfunding, and peer-to-peer pages. There is nothing to build before you can start offering it.
Give the program its own home
Build a hosted Monthly Giving Program page, so the ask has a destination you can link from an email, a thank-you, or a January follow-up.
Watch it grow
Every giving page’s summary band separates recurring gifts and recurring donors from one-time gifts and new donors, so the program is visible while a campaign is still running.
Manage changes
Administrators can edit the amount on a recurring gift or cancel it on a donor’s behalf. A Donor Portal for donor self-service is coming.
Want to see where monthly donors actually come from? Book a demo.
Everything in recurring giving
- Available on every giving page, including campaign, crowdfunding, and peer-to-peer pages.
- A hosted Monthly Giving Program page type.
- Recurring gifts and recurring donor counts broken out in every giving page’s summary metrics.
- Automated tax receipts.
- Administrators can edit a recurring gift’s amount, and cancel it.
- Stripe processing.
- Dashboard and CSV exports.
- Payouts visibility, with payouts tied back to the transactions behind them.
Monthly donors are made in a moment that has already happened
They are the person who gave once at your banquet, the participant whose friends sponsored their walk, the December donor who found you through a year-end letter. All of them had one good experience with your organization and then went quiet.
Recurring giving being on every page matters because it puts the ask where those moments happen, not in a separate campaign three months later. And because the summary band separates recurring donors from new donors, you can see exactly who converted and who did not, which makes the January follow-up list write itself.
See monthly giving on the pages you already run
Thirty minutes. Bring last December’s donor list and we will talk through the conversion.
Where monthly donors come from
Recurring giving questions
Answered the way we answer them on a demo call.
What is recurring giving?
Recurring giving is an automatic donation that repeats, usually monthly, after a donor sets it up once. For most organizations it's the most reliable revenue they have, because it arrives whether or not there's a campaign running. In FundEasy, donors can choose a monthly gift on any giving page. Each gift is processed through Stripe and receipted automatically.
Which pages can offer monthly gifts?
All of them. Recurring giving is available on every giving page, including campaign, crowdfunding, and peer-to-peer pages. That means a banquet guest, a walker's aunt, and a December donor all see the monthly option where they're already giving. You don't need a separate page to start a monthly program, though you can build one.
Can donors change or cancel their own recurring gift?
Not today. Recurring gifts are managed by your team. An administrator can edit the amount or cancel a gift on a donor's behalf. Donors who want a change can contact you, and you make it in a few clicks.
Can we run a dedicated monthly giving program?
Yes. Build a monthly giving program on its own giving page, with its own name, story, and total. That gives you one place to send people from an email, a thank-you call, or a banquet table card. Its summary metrics show how many recurring donors the program has and who's new.
How do we see how the program is doing?
Through each giving page's summary metrics. They separate recurring gifts from one-time gifts and show your recurring donor count, including new recurring donors. Transaction reporting shows every charge, and you can export it to CSV. The Payouts Dashboard ties each deposit back to the gifts behind it.
Do monthly donors get a receipt each time?
Yes. A tax receipt goes out automatically each time a recurring gift processes. Your team doesn't send anything by hand. Donors have a record of every gift for their taxes.
How do we convert one-time donors into monthly ones?
Ask at the moment they're already giving. Recurring is on every page, so a banquet guest, a walk participant, and a December donor all see the monthly option without a separate campaign. For donors who gave once, your summary metrics show who is new, which gives you a follow-up list. Point that follow-up at a dedicated monthly giving page.