One day. Thirty people asking. One number everyone can watch.
A goal-based campaign page, supporter fundraising pages, a live total, and every gift, online or offline, in the same number by the end of the night.
Giving Tuesday is December 1, 2026
A single day is too short to reach everyone yourself
So do not. The organizations that win the day are the ones whose supporters spend it asking on their behalf. Thirty people sharing beats one email to your whole list.
The day raises what one email raises, when it could have raised what thirty people raise.
When is Giving Tuesday, and how do you run a campaign for it?
Giving Tuesday falls on the Tuesday after Thanksgiving. In 2026 it is December 1.
Most nonprofits run a single-day, goal-based campaign, and the ones that do best recruit supporters to fundraise on their behalf rather than relying on one email. In FundEasy you set up a goal-based crowdfunding page or a peer-to-peer campaign page, set your goal and dates, and add a progress meter and an optional leaderboard so momentum is visible.
Supporters are invited to fundraise through a magic-link email, with no account to create, and each gets a personal page with their own title, banner image, message, and optional video. Groups can fundraise as teams with totals that roll up.
Cash, check, and wire gifts are recorded as offline transactions and counted in the same total and leaderboard as online gifts. Recurring giving is available on every page, so a one-day donor can become a monthly one.
Should it run longer than a day?
Many organizations open the page a week or two early and leave it up afterward. The day itself is the moment, not the whole campaign.
What runs it
Crowdfunding and the peer-to-peer fundraising platform. Supporters raising on your behalf is the mechanic that makes a single day work.
What comes next
Giving Tuesday is the front door of your year-end appeal, not a standalone stunt. Roll the momentum straight into December.
Build it, hand it over, watch the day
Build the campaign
A goal-based page with a number people can watch climb. Add a short video, set your date, and decide whether you want supporters raising alongside you.
And when the day closes, you know who drove it
- Fundraiser CSV export
- Leaderboard final standings
- New and recurring donors added
- Payments reconciliation
What changes when your supporters do the asking
A number everyone can watch
- A goal-based campaign page with a progress meter, so momentum is visible.
- An optional leaderboard, which works on a day when momentum is the mechanic.
- The summary band shows gifts, new donors, and recurring donors as they come in.
- People give to a number that is moving. A static donate page gives them nothing to join.
Turn supporters into fundraisers, fast
- Invite people to fundraise with a magic-link email, so there is no account and no password.
- They set their own page title, banner, and message, and can add a short video.
- A page that sounds like them gets shared. A generic one does not.
- Recruit two or three weeks out and the day starts with momentum already built.
Teams for the groups that already exist
- Small groups, classes, departments, or partner churches fundraise as teams.
- Team totals roll up while individual effort still shows.
- Groups that already meet weekly are the easiest fundraisers you will ever recruit.
- Add a team leaderboard when a friendly race helps.
Every gift in the same total, same day
- Online gifts land instantly and move the meter.
- Cash, checks, and wires are recorded as offline transactions against the right person or team.
- They count in the total and on the leaderboard, so the supporter who raised $400 in checks shows up.
- Recurring giving is on every page, so a one-day donor can be a monthly donor by January.
One platform for the day, the season, and the year
How Giving Tuesday runs on FundEasy
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Step one
Set the goal and build the page
A crowdfunding page for a single visible number, or a peer-to-peer page if you want supporters raising alongside you. Both are live, and most campaigns want the second.
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Step two
Recruit your ambassadors, early
Two or three weeks out, not the night before. Invite them by magic link, and let them personalise their page with their own title, banner, message, and video.
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Step three
Run the day
Watch the meter, the leaderboard, and the summary band. Log offline gifts as they come in so the number stays true.
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Step four
Do not stop at midnight
Thank everyone, and roll the momentum into the year-end appeal that is already running.
Keep the page up through the week. The day is the moment, not the whole campaign.
The number on the screen should be the real number
Plenty of Giving Tuesday campaigns show a total that only counts what came in online, while checks pile up in the office and cash comes in at the desk. The meter says one thing and the deposit says another.
Record cash, check, and wire gifts as offline transactions, attach them to the right supporter or team, and they count in the total and on the leaderboard the same as an online gift. The supporter who raised $400 in checks shows up where they belong.
And because recurring giving is on every page, a supporter who gives once on December 1 can be giving every month by January.
Which setup fits your campaign
| Feature | Crowdfunding page | Peer-to-Peer campaign page |
|---|---|---|
| Best for | One visible goal, you do the asking | Supporters ask on your behalf |
| Who builds pages | Admin builds one page | Admin builds the parent, supporters create their own |
| Goal and progress meter | Optional | Optional |
| Leaderboard | Optional | Optional |
| Teams | No | Optional |
| Individual fundraiser pages | No | Yes |
| All Participants page | No | Yes |
| Invite participants by magic link | Not applicable | Yes |
| Embedded video | Yes | Yes |
| Pledges and offline gifts | Optional | Optional |
| Recurring giving | Yes | Yes |
| Tied to a date | Optional | Yes |
| Summary metrics band | Yes | Yes |
If it is your first Giving Tuesday, a crowdfunding page with a clear goal is enough.
If you have twenty supporters who would say yes to asking their friends, the peer-to-peer page will raise more, and that is the reason to start recruiting in early November rather than the last week.
The first Tuesday of your year-end season
- Giving Tuesday is the front door of the year-end appeal, not a separate campaign.
- The supporters who raised for you on the day are the first people to thank in December.
- Peer-to-peer as a method runs all year, not just on one Tuesday.
See a Giving Tuesday campaign with ambassadors set up
Tell us your goal and who might ask on your behalf. In thirty minutes we’ll walk you through how an ambassador campaign runs.
Select any capability to read what it does.
Select any capability to read what it does.
Giving Tuesday questions
Still deciding? Bring your goal to a demo and we’ll walk you through FundEasy with it in mind.
When is Giving Tuesday?
Giving Tuesday falls on the Tuesday after Thanksgiving in the United States each year. It is December 1 in 2026, November 30 in 2027, and November 28 in 2028. Because it opens the year-end giving season, most organizations treat it as the first touch of their December appeal. Plan to have your page live and your supporters invited two to three weeks before the day.
How do you run a Giving Tuesday campaign?
Set a goal, build a page that shows progress toward it, and recruit supporters to fundraise for you. In FundEasy that is a crowdfunding page for one visible number, or a peer-to-peer campaign where supporters get their own fundraising pages. Invite ambassadors two or three weeks out by magic link, let them personalize their page, and add a leaderboard if momentum helps. On the day, log offline gifts as they arrive so the campaign total matches the total in the bank.
How do we get supporters to fundraise for us?
Invite them with a magic-link email, so there is no account to create and no password to remember. Each supporter gets a personal page with their own title, banner image, message, and optional video, which is what makes it something they will actually share. They can join or form teams, and an optional leaderboard shows who is ahead.
Should our campaign run for more than one day?
Usually, yes. Many organizations open the page a week or two early and leave it up afterward, and that works well. The day itself concentrates attention, and opening early gives your ambassadors time to share before everyone else is asking. A crowdfunding page can stay open as long as you like.
Can we count cash and checks in the total?
Yes. Record them as offline transactions attached to the right supporter or team. They count in the campaign total and on the leaderboard exactly like online gifts. Logging them as they arrive on the day keeps the number honest, and you can edit a transaction later if a count changes.
Can we run a matching gift?
You can absolutely run a match, and many organizations do. FundEasy does not calculate or apply a match automatically, so the match lives in your campaign copy and your own accounting. Set your goal to reflect the matched amount and the progress meter will track toward it.
What happens after Giving Tuesday?
The momentum rolls into December. Thank everyone who gave and everyone who asked, then point them at the appeal that is already running. The year-end appeal page covers that six-week campaign.
What does it cost?
There's no separate charge for a Giving Tuesday campaign. FundEasy is $1,500 a year, or $150 a month, on a one-year term. Pregnancy centers are $999 a year, or $100 a month. FundEasy charges a 0.7% platform fee on each online gift, and Stripe's processing fee is separate under your own Stripe agreement. Donors can choose to cover processing fees, which helps more of every Giving Tuesday gift reach your mission. See pricing or book a demo.