5 Musts to Increase Revenue Through Peer-to-Peer Fundraising

How to get real results from a peer-to-peer campaign without adding to an already full plate.

• Recruit participants without adding another full-time job
• Give each fundraiser a page and a goal they can share
• Activate people in the first days, before the campaign goes quiet
• Coach the participants who will raise most of the money
• Thank them in a way that brings them back next year

Peer-to-peer stalls when participants are recruited and then left alone

A peer-to-peer campaign looks like extra work because most of the revenue depends on other people asking. The guide covers what has to be true if you want that revenue without living in your inbox: who you recruit, what you hand them on day one, how you wake up the ones who go quiet, who you coach personally, and how you close so they say yes next year. It assumes your plate is already full.

Who this is for

Development directors and the staff person who owns a walk, a run, a team campaign, or another peer-to-peer fundraiser at a ministry, school, or pregnancy center.

What you will be able to do after reading it

• Build a participant list you can actually support
• Send a first-week plan instead of a login and a hope
• Know which fundraisers to coach and which to leave alone
• End the campaign with a thank-you that sets up the next one

The five musts come from campaigns we have watched ministries, schools, and pregnancy centers run on FundEasy.