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Case study

Alliance for Life – Missouri

A statewide coalition of more than 70 pregnancy help organizations moved its annual Pregnancy Help Conference off paper and email, and doubled it.

Marsha Middleton, CEO of Alliance for Life Missouri
Marsha Middleton
CEO, Alliance for Life – Missouri, Inc.
Customer since
2016
Conference registration
+100%
Conference revenue
+121%
Alliance for Life Missouri, a FundEasy event registration customer
Introduction

One voice for pregnancy help across Missouri

Marsha Middleton is the CEO of Alliance for Life – Missouri, Inc. (AFL), a state coalition of pregnancy help organizations. The coalition unites and supports pregnancy resource centers, maternity homes, adoption agencies, and abortion recovery ministries.

Established 22 years ago, the Alliance was founded to bring a unified voice to the many life organizations across Missouri and beyond. More than 70 of those organizations, serving in over 100 locations, network together through the Alliance for advocacy, advancement, and awareness.

Managing events before FundEasy

AFL managed its annual Pregnancy Help Conference with a paper-and-pen method, using email for registration and communication. As technology advanced and the organization grew, keeping track of registrations, event check-in, and the smaller details of conference planning became harder every year.

Why they chose Attendance

Once they decided to upgrade, the goal was clear: handle conference registration online. FundEasy’s Attendance software covered registration, payment processing, check-in, and event attendance in one place. AFL has used it for the conference since 2016.

One of the things that made FundEasy stand out above other products was our staff’s “willingness to work with our specific needs and develop a tool that worked well for us.”Marsha Middleton

How they use it

While many organizations use Attendance for banquets, AFL built its conference on it. Registration, online payment, and arrival tracking run through one system, and the ease of managing the event has let the team extend more support to the organizations on the front lines.

The results

A conference that doubled in size, with revenue to match

Registration
Doubled since 2016
Revenue
Up 121%
Network served
70+ organizations, 100+ locations
Years with FundEasy
Almost a decade
“We don’t use it for a typical banquet, so we have a little bit more detail to what we need for registration, but [it’s] been great for us. It makes it very easy for us to do our registration, as well as collect the money people pay online and then track and monitor who’s coming, and be prepared for everyone’s arrival at our event. We love FundEasy!”Marsha Middleton, Alliance for Life – Missouri

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