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Why Your Donation Page is Losing Donors (and 3 Fixes)

Most nonprofit donation pages convert at around 12% on desktop and 8% on mobile, according to the M+R Benchmarks 2026 study. That means roughly 9 out of 10 visitors who land on a donation page leave without giving. Three specific friction points cause most of that loss: forced account creation, third-party form redirects, and a hidden or missing monthly giving option. Each one is fixable, and together they often represent the difference between an underperforming donation page and one that converts at industry-leading rates.

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How to Set Up a Recurring Giving Page for Your Nonprofit

Setting up a recurring giving page for a nonprofit takes less than 30 minutes if your organization has the basic paperwork ready. The five steps are: connect a payment processor (most nonprofits use Stripe), set up a hosted donation page through a fundraising platform, customize the page with your branding and suggested amounts, make sure the monthly giving option is visible in the donor flow, and share the page link through your website and email.

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How to Build a Campus Ministry Alumni Pipeline That Actually Works

Your alumni are the most underused fundraising asset in your ministry. They were discipled by you, formed by you, sent out from you. Most of them are willing to support the ministry that shaped them, if you give them a path back in.

The campus ministries building strong alumni programs do six things consistently. None of them require massive new spending. They require infrastructure and intentionality.

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Recurring Giving for Non-Profits: What It Is and How to Start

Recurring giving is a fundraising approach where donors commit to automated, repeating donations to a nonprofit, most often on a monthly basis. Also called monthly giving, sustainer giving, or recurring donations, the model lets a donor set up a smaller amount that processes automatically through the nonprofit's payment system instead of giving one larger gift once a year. For nonprofits, recurring giving creates predictable monthly revenue and far higher donor lifetime value than one-time fundraising alone.

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