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Recurring Giving for Non-Profits: What It Is and How to Start

Recurring giving is a fundraising approach where donors commit to automated, repeating donations to a nonprofit, most often on a monthly basis. Also called monthly giving, sustainer giving, or recurring donations, the model lets a donor set up a smaller amount that processes automatically through the nonprofit's payment system instead of giving one larger gift once a year. For nonprofits, recurring giving creates predictable monthly revenue and far higher donor lifetime value than one-time fundraising alone.

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