7 Reasons Nonprofits Should Embrace Online Giving
In an increasingly digital world, nonprofits must adapt to new fundraising methods to ensure the longevity and success of their missions.
Faith-based nonprofits, in particular, often have concerns about credit card processing fees cutting into donations, when the reality is that online giving ends up increasing overall donation levels.
By incorporating online giving, nonprofits can reach more people, engage supporters in new ways, and ultimately grow their impact.
Let’s break down why online giving is a smart choice for your ministry.
7 Reasons to Embrace Online Giving
1. Convenience Leads to More Giving
Online giving provides unparalleled convenience for donors. When people can give on their own time—whether at home or on their mobile devices—donations increase. In fact, research shows that nonprofits with digital giving options raise an average of 13% more in donations annually than those that don’t. The ability to give 24/7, no matter the donor's location, creates more opportunities for spontaneous and regular giving.
2. Recurring Donations Provide Stability
Online platforms make it easier for donors to set up recurring donations, which are key for nonprofits seeking sustainable revenue. Data shows that monthly online donations are 52% higher on average than one-time gifts. This reliable stream of income can empower your nonprofit to better plan and expand your ministry’s efforts.
3. Crowdfunding: A Project-Funding Solution by FundEasy
One of the challenges nonprofits face is how to fund specific projects while managing fees. FundEasy offers a solution through Crowdfunding—an easy-to-use platform that empowers ministries to raise money for specific needs, projects, or campaigns. With only the processing fees of 2.9% + $0.30 per transaction, you don’t have to worry about additional platform fees eating into your donations.
4. Peer-to-Peer Fundraising Increases Reach
One of the most powerful tools for online giving is Peer-to-Peer (P2P) Fundraising. With FundEasy’s P2P platform, your supporters can create fundraising pages on your behalf, encouraging their friends and family to contribute. P2P campaigns have been shown to increase donations by 30% compared to standard outreach because it taps into the personal networks of your supporters, reaching more people than you could alone.
FundEasy’s Peer-to-Peer platform has been successfully used for walks, runs, online baby bottle campaigns, and other ministry events. When supporters fundraise on your behalf, their reach extends far beyond your existing donor base, bringing in new donors who might not otherwise engage with your nonprofit.
5. Increased Donation Amounts
Online giving doesn’t just increase the frequency of donations—it also increases the average donation size. According to research, online donors give on average 38% more per transaction than those who give via traditional methods . The ease of online giving allows donors to be more generous because the barriers to giving are lower.
6. Being a Good Steward of Your Resources
“Online giving opens the door to new donors and more funds, and as good stewards of your ministry’s resources, that’s an opportunity you cannot afford to overlook.”
The concern over processing fees is valid, but it’s important to consider the bigger picture. The potential for increased donations and recurring gifts can quickly offset the small percentage taken by credit card companies. Furthermore, many online platforms, like FundEasy, offer built-in tools to help you engage donors, communicate effectively, and nurture long-term relationships.
The reality is that online giving opens the door to new donors and more funds, and as good stewards of your ministry’s resources, that’s an opportunity you cannot afford to overlook.
7. Engaging Donors Through Communication
Online giving platforms like FundEasy enable better donor engagement through automated thank-you notes, updates, and impact stories. The ability to stay in constant communication with donors ensures they feel connected to your mission. Engaged donors are more likely to continue their support, provide referrals, and become long-term partners in your ministry.
Conclusion
Faith-based nonprofits must leverage the power of online giving to maximize their impact and engage with today’s digital audience. With tools like FundEasy’s Crowdfunding and Peer-to-Peer, you can confidently pursue online donations while aligning with your mission and values. Not only does online giving increase overall contributions, but it also provides you with the means to engage with your supporters more deeply, all while being a good steward of your resources.
Stepping into the digital age not only allows your ministry to reach more supporters but also equips you to fulfill your God-given mission more effectively, ensuring you steward your resources wisely while expanding your ministry’s impact.
If you'd like to learn more about our Peer-to-Peer, Attendance, or Crowdfunding products, please reach out! We'd love to chat.
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Crystal Hoag
This article was inspired by our customers and written to encourage your fundraising efforts. Although we work with nonprofits and events daily, our team members are not Event Consultants. We encourage you to consult with your event consultant, executive team, and/or affiliate organization before making any major changes to your events.
