How Can a Fundraising Website Boost Your Chance of Success?
As technology progresses with new ways to pay and donate, such as Venmo, Apple Wallet, and Zelle, cash and checks are becoming outdated and less common. With the rise of easy, online giving, many donors are starting to expect fundraising websites.
A compelling fundraising website can boost your chance of meeting and exceeding your goals.
Here are six actions fundraising websites enable so you can achieve more funds to fuel your mission.
Cast a Wider Net with More Ways to Give
Here’s a fact: More than half of global donors prefer to give online.
A fundraising website is like casting a wider fishing net. You can collect more when you provide more giving methods, especially among younger donors who lead the charge in digital giving.
If you do not have a fundraising website, you can still receive cash and check donations from older generations and a smaller percentage of your Gen Z and Millennial donors. However, critical funds are being left on the table.
Ensuring you have a fundraising website enables your digital donors to also give in the way they prefer and that comes naturally to them.
Create a Convenient Experience
Remember this rule of thumb for fundraising: make giving easy. We live in a society that values time, as evidenced by the vast amount of fast-food restaurants and Amazon “Buy Now” buttons.
Online giving is often easier than donating with cash or check. There’s no visiting an ATM or hunting down a checkbook. Donors barely have to lift a finger other than tap a few times on their smartphones. Can it get any easier?
Invest in Online Advertising and Promotion
A fundraising website opens the door to many promotional, paid, and organic possibilities. Here are a few promotions you could try with your website for greater fundraising success.
Create Eye-Catching Social Media Posts
Post about your upcoming fundraising events and initiatives on all your social media platforms with an eye-catching graphic and a link to your fundraising website.
Not only will viewers click to see more information, but they can also donate on the spot. Add an eye-catching graphic and a compelling message, and donors who land on your page may be inclined to hit “donate now.”
If you want to gain more views and are willing to make an investment, you can boost your posts so more social media users will see them as they do their daily scrolling.
Paid Advertising on Google and Other Platforms
Taking promotion a step further, you can invest in paid ads if you focus on reaching a wider audience quickly and effectively.
Most major online platforms allow you to run paid ads. These include Google, Facebook, Instagram, Twitter, and Spotify, to name a few. Use one or more of them in any combination. Try something new and experiment.
Where are your potential event attendees, lapsed donors, or potential donors spending their time? Take advantage of those platforms for greater fundraising success. What if a whole community of local bicyclists on Facebook would love to attend your upcoming bike-a-Thon? Fundraising websites make it possible to engage donors online and gain new donors who haven’t heard of you yet.
“Fundraising websites make it possible to engage donors online and gain new donors who haven’t heard of you yet.”
Sharing Links with Your Partners
With a fundraising website, you can ask your partners, such as churches or local organizations, to share your link in their regular digital communication. If they have a heart for your mission, requesting them to email or post on your behalf won't be challenging. They can include your link for even greater donation and registration potential.
Amplify Your Reach with FundEasy’s Peer-to-Peer
Who said others can’t fundraise for you in a friendly competition?
With FundEasy’s nonprofit Peer-to-Peer, your supporters can share your fundraiser with their networks to amplify your fundraising reach. Each of your supporters can compete to raise the most funds possible. This p2p fundraising software even has a leaderboard.
While your supporters can raise funds on your behalf without a digital platform, a website turns asking for support into a fun game. The online format will make it even easier for your donors to share your fundraiser with their social media networks and ask their followers and friends to pitch in for the greater good (and it’s a win for new donors and engaged fundraisers).
Merge the Physical and Digital Worlds
Adding a QR code that links your fundraising website to your print materials can make giving even easier while taking advantage of the long shelf life of physical marketing materials.
You can get the best of both worlds using this method. Send out a mailer with a QR code on it and a response card to receive both physical and digital donations. As it sits on a kitchen counter, you will reap the old-school rewards of being seen multiple times a day or put on the fridge until someone decides to take action.
A QR code will make donations much easier for your younger demographics or those running low on cash.
Pro Tip: If you’re using a QR code maker or online service, ensure your QR code doesn’t have an expiration date interfering with your fundraising deadline. You don’t want to waste precious resources on print pieces with broken QR codes.
Keep Track of Donations Digitally
Fundraising websites and software like FundEasy will track all of your donations, gather email addresses, and collect any other information you request from your donors at the time of giving.
This ministry software will reduce time and error on your part and help you gain more contacts to add to your donor outreach. You will have information for each person who gave as a part of the Peer-to-Peer campaign. Your new donor base additions beat cash collection in the long run.
Create a Fundraising Website Today
Take advantage of these six beneficial actions by creating a fundraising website with FundEasy! Schedule a demo with us, and we’ll walk you through how it works.
FundEasy makes it extremely simple, and with three products: Attendance, Peer-to-Peer, and Crowdfunding, you can find the one to boost your chance at fundraising success best.
If you'd like to learn more about our Peer-to-peer, Attendance, or Crowdfunding products, please reach out! We'd love to chat.
Also, if you haven't joined already, we have an exclusive Facebook Group just for our customers! If you are a current FundEasy Customer and would like to join, go here to learn more and request to be added!
Madison Hull
This article was inspired by our customers and written to encourage your fundraising efforts. Although we work with nonprofits and events daily, our team members are not Event Consultants. We encourage you to consult with your event consultant, executive team, and/or affiliate organization before making any major changes to your events.
