Promoting #GivingTuesday [samples included]
Now that you have your #GivingTuesday Campaign set up, promoting #GivingTuesday to your audience and community is imperative to stir up some excitement! Utilizing email and social media allows for a swift connection with little effort. And to simplify the process, even more, we developed some sample posts and emails for your use.
Social Media Posts
Leading up to #GivingTuesday, take the opportunity to remind your audience of your organization's mission and needs. If they aren't able to give financially, there are other ways to help.
On #GivingTuesday, we are hoping to raise [Fundraising Goal] for the ministry. Please mark your calendar and help us reach our goal!
Next year, we are planning to [insert Ministry Goal]—your gift on #GivingTuesday will help make this possible! [link to FundEasy Page]
#GivingTuesday is a global day of giving. Everyone, anywhere, can participate! Give of your time by volunteering [link to volunteer info], your prayers by praying [link to prayer calendar], and your dollars by giving [link to FundEasy Page]
Save the date: #GivingTuesday 2017 is November 28th. We're proud to be a part of the global celebration of giving. Visit [FundEasy Page] to find out more!
#GivingTuesday is a day for everyone, everywhere, to GIVE! Find out how you can be part of the movement at [link to FundEasy Page].
Everyone has the capacity to give. Join us on November 28 to celebrate #GivingTuesday. You can give your time, skills, voice, dollars, and goods to [organization name] or #payitforward and help others. Visit [FundEasy Page] to find out more!
#GivingTuesday isn’t all about financial giving. We are in need of [material goods]. If you’re able to help, please drop these items off at [location] on #GivingTuesday. Of course, financial gifts are still needed and can be given at [FundEasy Page].
Email is a great tool you can use to connect with your audience. If you have used FundEasy in the past, you can modify the "Invitation Email" to be a "Save the Date" and email your previous guests right from your event. Sample email #1:
Subject: #GivingTuesday is just 2 weeks away!
This is a season of thanksgiving, and we are so thankful for you!
Your generosity this year has helped us to [Share Ministry Accomplishments and Statistics].
As we celebrate this season of thanksgiving, we also anticipate the ministry that is to come.
#GivingTuesday is coming up on November 28. This is a nationally recognized day of generosity. Everyone, anywhere, can participate! Give of your time by volunteering [link to volunteer info], your prayers by praying [link to prayer calendar], and your dollars by giving [link to FundEasy Page].
In an effort to prepare for ministry, we have set a #GivingTuesday fundraising goal of [Fundraising Goal]. Would you please mark your calendar for #GivingTuesday (November 28, 2017), and consider helping us reach that goal by donating through our fundraising page: #GivingTuesday Fundraising Page [Link to your FundEasy page].
Thank you for your generous support - both prayerfully and financially. Together we’re making a difference!
[Signature]
P.S. You don’t have to wait for #GivingTuesday to give. Our page is able to accept donations today! Thank you for helping us reach our goal of [Fundraising Goal], Give Now! [Link to your FundEasy Page]
Like us on Facebook [FACEBOOK PAGE] and Follow us on Twitter [@HANDLE].
Sample Email #2:
Subject: #GivingTuesday is tomorrow!
#GivingTuesday is a celebration of America’s greatest traditions: generosity, entrepreneurialism, community. Everyone has something to give. You can give time or expertise, prayers for our ministry, and/or monetary donations large or small.
Give of your time by volunteering [link to volunteer info], your prayers by praying [link to prayer calendar], and your dollars by giving [link to FundEasy Page].
We have set a #GivingTuesday fundraising goal of [Fundraising Goal] to help us move toward our mission. Would you please consider helping us reach that goal by donating through our fundraising page: #GivingTuesday Fundraising Page [Link to your FundEasy page].
Thank you for your generous support - both prayerfully and financially. Together we’re making a difference!
[Signature]
P.S. You don’t have to wait for #GivingTuesday to give. Our page is able to accept donations today! Thank you for helping us reach our goal of [Fundraising Goal], Give Now! [Link to your FundEasy Page]
Like us on Facebook [FACEBOOK PAGE] and Follow us on Twitter [@HANDLE].
Our hope is that #GivingTuesday becomes an opportunity for all organizations to partake in so that communities are aware of the good resources right in their own backyard. If you haven't yet set up your free #GivingTuesday Campaign, use promo code Giving17 and get started now.
Crystal Velte
About #GivingTuesday
#GivingTuesday is a global giving movement that has been built by individuals, families, organizations, businesses and communities in all 50 states and in countries around the world. This year, #GivingTuesday will be held on November 28, 2017. #GivingTuesday harnesses the collective power of a unique blend of partners to transform how people think about, talk about and participate in the giving season. It inspires people to take collective action to improve their communities, give back in better, smarter ways to the charities and causes they believe in, and help create a better world. #GivingTuesday demonstrates how every act of generosity counts, and that they mean even more when we give together.To learn more about #GivingTuesday, please visit:
Website:
#GivingTuesday Toolkit:
www.givingtuesday.org/organizations#block--the-complete-toolkit
Facebook:
www.facebook.com/GivingTuesday
Twitter:
This article was inspired by our customers and written to encourage your fundraising efforts. Although we work with nonprofits and events daily, our team members are not Event Consultants. We encourage you to consult with your event consultant, executive team, and/or affiliate organization before making any major changes to your events.