3 Things to Say the Day AFTER #GivingTuesday
It's Wednesday—the day after #GivingTuesday. I'm sure you are a little tired, and hopefully very encouraged by the results. Alas, as with all events, the day after is almost as important as the day of! This is the day your relationship grows. To build on the #GivingTuesday momentum, there are three things you should communicate to your audience to connect them even more to your organization.
3 Things to Say the Day AFTER #GivingTuesday
Thank You
Be absolutely certain to thank each person who participated in #GivingTuesday both with their money and/or their time. (This can be done directly through your FundEasy account.) Thanking each person for their donation is important and helps connect them with your organization. The most effective thank yous are simple and authentic.
2. The Results
People want to know that their money helps make a difference. Sharing the financial results makes an impact on those who participated. Be transparent - they will appreciate the honesty and feel more connected. How did your organization's campaign do? If you hosted a #GivingTuesday campaign last year, how does this year compare? What will the money earned do for your organization? Tell them what you plan to do with the money and/or how their donation helped prepare for the year to come to engage them further with your organization.
3. We Missed You!
Not all of your donors are going to give on #GivingTuesday. (If they do, please contact me—I have a few questions I'd like to ask you about strategy.) So, take this opportunity on the day after to connect with donors who didn't give and tell them how important end-of-year donations are for meeting your organization's goals. Ensure them that they can get involved at any time and let them know the various ways how. Not all have the capacity to give financially, so this is a great opportunity to share the other ways they can get involved with your organization.
Conclusion
Each of these points of contact opens a door for you to continue the relationship with your audience and set the stage for your next effort—in this case, end-of-year fundraising. Take this opportunity to remind your supporters that the #GivingTuesday page will be open for 30 days so they can continue to help you achieve your year-end goal. Encourage them to share your page with your friends for greater reach.The day after #GivingTuesday is essential in growing a relationship with your donors. Make a point to connect that Wednesday.
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Andrea Trudden
This article was inspired by our customers and written to encourage your fundraising efforts. Although we work with nonprofits and events daily, our team members are not Event Consultants. We encourage you to consult with your event consultant, executive team, and/or affiliate organization before making any major changes to your events.