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Engaging Gen Z
We all recognize the need for consistent donors to keep nonprofits running for years to come. In the past, we have consistently seen this from older generations, but now more than ever we are seeing a decrease in giving from the older generations, and an increase from the younger Millennials and Gen Z.
This decrease is not due to a lack of care or dedication from baby boomers, it is simply due to age and changes in life circumstances. While our elders' contributions are still greatly treasured, it is important that you begin to take an interest in this newest generation of donors that will be able to support your mission for many more years to come.
It is a common theme to see donation amounts increase as donors age. This is one of the many reasons why targeting Gen Z donors right now is crucial to the growth of your nonprofit.
Join Lyndsy and Madison for a webinar on Engaging Gen Z Donors where you'll find out about tried-and-true engagement methods and important insight on how to invite this younger generation into a lifetime of involvement with your important mission!
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